Horizon: Zero Dawn The Watchers

Every year at E3, gamers are inundated with hundreds of new game trailers.

And their eyes glaze over after the first dozen.

We wanted fans to make an immediate, visceral connection with the beautiful and dangerous new world of Horizon: Zero Dawn. 

To get gamers into our world, we invaded theirs.

Awards & Recognition:

Silver Addy for Social Media Multiple Platforms 

Shortlist Cannes Lions for Product Design

Silver PromaxGAMES for Best Use of Social Media 

Silver PromaxGAMES for Best Showing at a Trade Show or Consumer Event

 

 

Our Watchers at E3, the world's biggest gaming convention.

We used our Watchers to create a series of live action spots for Horizon: Zero Dawn.